![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/679a59a3-b366-4597-8b86-9b3030eb5473_rw_1920.jpg?h=df133055e1f62d9056465cd23bb1ea03)
天泉溫泉水是台灣第一隻溫泉飲用水
取自台灣埔里1,500公尺下的萬年岩層中
普遍礦泉水的取水深度大多在300公尺
因此在1,500公尺的的岩層中,水已經處於真空狀態並隔絕了污染
造就天泉溫泉水的水質特別純淨與珍貴
2017年春天
我們為天泉溫泉水打造全新的品牌識別形象
從CIS、包裝、形象、簡介到展場應用等
2017年春天
我們為天泉溫泉水打造全新的品牌識別形象
從CIS、包裝、形象、簡介到展場應用等
[ LOGO概念 ]
標誌以圓形包覆“天”字所構成,
底部波紋象徵鯉魚潭湖面微微的漣漪,
而中間的絲線連起了天空和湖面,
如同細雨落下、天賜甘泉,表現水質的乾淨與珍貴。
而湖水的藍綠色隨著時間改變,
在陽光與夕陽的相互揮映下形成了溫暖的金色,映滿整個鯉魚潭。
標誌以圓形包覆“天”字所構成,
底部波紋象徵鯉魚潭湖面微微的漣漪,
而中間的絲線連起了天空和湖面,
如同細雨落下、天賜甘泉,表現水質的乾淨與珍貴。
而湖水的藍綠色隨著時間改變,
在陽光與夕陽的相互揮映下形成了溫暖的金色,映滿整個鯉魚潭。
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/8d60a25e-7c0f-4003-a0ef-7a7c472c3730_rw_1920.jpg?h=a3d2ae409667febbfca89f4d28cf8f15)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/41a55f2a-9a11-4fb3-8b24-451a137d12ed_rw_1920.jpg?h=762da33d70bf79bd68be3c4bbd5ba888)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/e54f352f-79f5-46ae-9338-6ec66e9764ae_rw_1920.jpg?h=27b61e3a9880b9e302b4202a4e852e91)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/2dac5e74-d691-42bf-bd03-4039f65a20be_rw_1920.jpg?h=c40be35091e095704d970afddf8da620)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/fa00352c-63d6-4ce6-b962-20ea7a031b69_rw_1920.jpg?h=2676d4e3bff7fb4afa12c5e9847e1358)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/8d0dff9c-ff85-43bb-bacc-7dc54e33af70_rw_1920.jpg?h=679b5ac916ab7d8a23dca2730ee10d8f)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/d726b30f-4c84-43e5-b76f-8b275594b400_rw_1920.jpg?h=29ea8cd660d99e1b8a3f7e04d9a3dbc2)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/de35a219-2bbe-48eb-8c0c-5dc1f061410b_rw_1920.jpg?h=28de6f96de5acf15de336fcf8c84282f)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/f5431ae1-2428-4def-b48b-104b92772167_rw_1920.jpg?h=841d93b6788e09f6bccc91f157ee1ca9)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/8e6cb053-24a2-40cd-8c85-91e8b67e4ec1_rw_1920.jpg?h=a2bc0e497108f59aac73de96ed1aac0d)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/8edcb17a-3c1b-4d15-a5a1-38667571e1a8_rw_1920.jpg?h=e5206a074b58c44a8e6743f7d4853eb1)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/4734335f-4fb0-4f7f-b280-82cfea842c0c_rw_1920.jpg?h=f8d4c1ae77ef8b6007ac2e50fb312b07)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/e0b17f95-0374-40cc-b0c7-4553a91a0613_rw_3840.jpg?h=135cc82977c6376d3a820a5a978aba5c)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/a082c9c2-7d43-48ef-8e18-b9e4d4b6c0af_rw_3840.jpg?h=2ca43ca9d98763bd2b3a506d0db27ca2)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/a539f367-5c6d-4cc7-b046-f3586c4c1acb_rw_1920.gif?h=e5d69fdab8a3dc6e223eb7f872fc6cc6)
[ 品牌形象 ]
希望能以直觀的方式
將天泉溫泉水位於鯉魚潭的得天獨厚的地理環境帶出來
並讓消費者了解,天泉溫泉水不僅可以泡湯
還是全台灣第一支可以飲用的溫泉水
所以透過大人物泡湯,小人物飲用溫泉水的形象呈現
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/b848816c-6083-4564-a2f3-04e4b8bc961b_rw_1920.jpg?h=9d141db9f6101c9b8b862099d6188391)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/33531c2b-f6ea-408a-9fc8-0f84a99a9e94_rw_1920.jpg?h=4c67f55038590611fc2b5791772dd6a7)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/d1d114d6-d208-4276-a89c-c6e01166c8e1_rw_1920.jpeg?h=6b38402276b870669effcdbc63a91331)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/3d0fd8f7-a44e-4255-abf4-7a4e542d47e5_rw_1920.jpeg?h=9222321eb7e6913d05e4635b62943c16)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/2036cfd6-56e6-4d46-ba62-042f43c7a358_rw_1920.jpeg?h=b4d6badcb253d168ef2a5875ce9edf90)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/b0f62c9f-821c-426c-9757-a79a9160c76b_rw_1920.jpeg?h=8bf71f3223faad050da102c67a55fea4)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/dfc68f6e-4aa6-4e13-9464-9355807ca6ce_rw_1920.jpeg?h=659292975acf5666f48b0ac84893311d)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/1aa5c057-ff11-4711-8a1c-ea110f2b4a97_rw_1920.jpg?h=e04e66fc8c986cd228f794c24c787a7d)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/00082d0f-defb-4bca-8e2d-5d8c8bb1416d_rw_1920.jpg?h=e3176a864071fa733035f98f82b4cc28)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/451db1b5-ca38-4f5d-94f0-aba239067bae_rw_1920.jpg?h=ebfa1123d39a8fd7d5043d834c098e43)
![](https://cdn.myportfolio.com/bce8e6b1-1d37-41a6-a354-0ff1728265c5/04b413ed-5552-4938-a187-9d33a1c51340_rw_1920.jpeg?h=96bb10e34ea936167e5ea29e6957f3df)
Client|天泉溫泉水
Agency |大白設計 Da Bai Design
Art Director|Ken Chen
Exhibition design|Plus Design
Photography |Mao Zi
Model|YokoYoug
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