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有酒有故事 X 有顏有氣氛
BLUE DASH®是位於上海的酒類新品牌
飲酒不是目的 而是為了達到某種狀態
這是Z世代對於飲酒的方式的改變
為解決消費者不接受傳統烈酒的痛點
BLUE DASH®於2022年7月打造一款
輕鬆易飲去酒味的5%微醺氣泡酒
專注打造屬年輕人的酒水文化,讓飲品回歸本質
設計上放大品牌現有的資產DASH符號
並使用大面積具有視覺衝擊力的KleinBLUE
讓該包裝能在各個場合中脫穎而出
同時也解決了產品系列的延展性問題
BLUE DASH®為你們的每個夜晚增添氣氛
讓我們一起打破規則,重新定義酒精文化
Client│ BLUE DASH® 布魯大師
Co Founder│Neil Lyu
Co Founder│Pudi Wang
Marketing│Amanda Wang
Co Founder│Neil Lyu
Co Founder│Pudi Wang
Marketing│Amanda Wang
Photo by BLUE DASH® 布魯大師®
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Agency : 大白設計 Da Bai Design®
Art Director : Ken Chen
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Agency : 大白設計 Da Bai Design®
Art Director : Ken Chen