Blue Dash Hard Seltzer Can Drinking Design
BLUE DASH® is a new liquor brand from Shanghai that reflects Generation Z's shift in drinking culture—where alcohol is a means to achieve a state, not the goal. To address consumer resistance to traditional spirits, BLUE DASH® offers a 5% sparkling wine that's light, easy to drink, and minimizes the taste of alcohol. The design features a classic blue palette and a '~' symbol, ensuring consistent brand expression as the product line grows.
有酒有故事 X 有顏有氣氛
BLUE DASH®是位於上海的酒類新品牌。飲酒不是目的，而是為了達到某種狀態，這是Z世代對於飲酒的方式的改變，為解決消費者不接受傳統烈酒的痛點，BLUE DASH®於2022年7月打造一款，輕鬆易飲去酒味的5%微醺氣泡酒，專注打造屬年輕人的酒水文化，讓飲品回歸本質。設計上放大品牌現有的資產DASH符號，並使用大面積具有視覺衝擊力的KleinBLUE 讓該包裝能在各個場合中脫穎而出，同時也解決了產品系列的延展性問題。BLUE DASH®為你們的每個夜晚增添氣氛 讓我們一起打破規則，重新定義酒精文化。
Client│ BLUE DASH® 布魯大師
Co Founder│Neil Lyu
Co Founder│Pudi Wang
Marketing│Amanda Wang
Co Founder│Neil Lyu
Co Founder│Pudi Wang
Marketing│Amanda Wang
Photo by BLUE DASH® 布魯大師®
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Agency : DA BAI® Design 大白設計
Art Director : Ken Chen
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Agency : DA BAI® Design 大白設計
Art Director : Ken Chen