DA BAI® 大白設計 - BONG KIM SUM 放輕鬆® 運動按摩

BONG KIM SUM is a Taiwanese brand dedicated to providing customers with a comprehensive sports massage experience that promotes complete physical and mental relaxation and recovery. The logo design is inspired by the brand owner’s image, evoking a sense of fun and relaxation, while the use of green as the primary color imparts a youthful, energetic vibe. The project encompassed full-scale integration, including brand naming, logo design, business card design, poster design, DM design, uniform design, store layout planning, sign design, neon light design, and directional signage design.

「放輕鬆 BONG KIM SUM 」為台灣專注於為顧客提供全面性的運動按摩體驗，幫助顧客享受到全方位的身心放鬆和恢復。標誌設計透過主理人的形象延伸，帶出一種有趣並且放鬆的感受，同時選擇綠色作為主色使品牌帶有年輕活力的意象。專案從品牌命名， logo設計，名片設計，海報設計，DM設計，制服設計，店面空間規劃，招牌設計，霓虹燈和指示牌設計等全方位整合。