Freshness Coffee
Market research and consumer insights reveal great potential for RTD coffee in China, as consumers value energy and portability. Yet most options are high in sugar with limited flavors. To remedy this, launched a zero-sugar, low-calorie fresh coconut latte this summer that mimics the taste of freshly ground coffee.
市場研究和消費者洞察表明，即飲咖啡在中國具有巨大潛力，因為消費者重視的是能量和便攜性。但大多數選擇的糖分較高，而且口味有限。為了解決這個問題，Freshness Coffee® 今年夏天推出了一款零糖、低熱量的新鮮椰子拿鐵，模仿現磨咖啡的味道。設計秉承「新鮮=所見即所得」的概念，採用分段風格，突顯咖啡與植物風味的融合。清爽的淡藍色瓶身從傳統包裝中脫穎而出，在全家（中國）、LAWSON、Hemma Fresh、天貓等各大賣場均有販售。
POSM
Points Of Sales Materials / POSM
Client│ 鮮咖™ by PLANTAG™
Brand Leader│Mora Ma
Brand Manager│Joe Wu
Copy Write│Jia Wei
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Agency : 大白設計 Da Bai Design
Art Director : Ken Chen