Breakfast Plant Buddies_Campaign
In an effort to promote a plant-based lifestyle, PLANTAG partnered with leading offline coffee brands on International Dog Day 2022 to launch the "Breakfast Plant Buddies Campaign." Adorable pets became the star of cup designs, with their charming expressions highlighting the delicious taste of plant-based milk and defying traditional visual expectations. To claim an exclusive cute pet drink cup, simply replace a dairy product with a plant-based option when ordering, and join the movement for environmental sustainability.
為了引領植物基的生活方式，PLANTAG™ 於2022國際狗狗日和各大線下咖啡品牌聯手推出，「早餐植物聯萌」營銷活動，可愛萌寵化為杯身主角，透過萌寵驚艷表情來體現植物奶的美味，打破大家對植物基的視覺想像。如想獲得限定可愛的萌寵飲用杯，則需在點餐時將牛奶產品替換成植物基底，透過此行動呼籲消費者，一起為地球環保盡一份心力!
Client│ PLANTAG™
Brand Leader│Mora Ma
Brand Manager│Joe Wu
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Agency : 大白設計 Da Bai Design
Art Director : Ken Chen
illustration : Ken Chen