Halation is an afternoon tea bar located in Shanghai that extends its concept to space, products, experiences, and services from an astronomical perspective. The pattern design illustrates how tea and wine grow under the trials and changes of the natural environment; by incorporating the sunlight, climate, and geographical conditions needed to nurture these ingredients, it transforms their growth process into astronomical symbols, forming a universe in a cup. Teal and gold are used as the primary colors to symbolize the brand's high-end image.
我有酒你有故事嗎
「Halation光暈」是位於上海的下午茶酒吧，概念藉由天文學的角度來延伸至空間、產品、體驗及服務等。「Halation光暈」的圖形裡充滿了天文星象的符號 試圖帶大家抽離現實，進入無重力的空間宇宙。茶葉和酒在自然環境的考驗及變化下生長，透過養育食材所需的陽光、氣候、地理位置，將茶與酒的生長過程幻化為天文符號，形成杯中宇宙 。為了給人放鬆的用餐環境，我們提取了宇宙中神秘的星雲綠&星空藍，同時品牌雙主色能因應「Halation光暈」於下午及夜間，切换出不同的產品及空間感受，帶大家進入迷人的天文之旅，盡情放鬆、一起探索杯中宇宙 !
Client｜Halation Bistro & Lounge 光暈餐酒館
Agency｜大白設計 Da Bai Design
LOGO Design｜Wilson ( Halation Senior Creative Director )
Art Director｜Ken Chen