During Tmall’s Double 11 festival, PLANTAG introduced a Black Sesame Plant-Based Milk Gift Box featuring the “Open Sesame” concept. The packaging mimics an opening door to reveal the product, with a thick central card that doubles as a coaster. The set also includes a “Black Magic Cup” that transforms when filled with the oat the design shifts as a character’s hair changes from white to black, symbolizing the nourishing magic of black sesame.
植物標籤 於天貓雙十一期間推出黑芝麻植物奶禮盒，透過直觀的創意“芝麻開門”表現產品風味。結構以左右”開門”的形式呼應“芝麻開門” 開盒，中間的厚卡除作為主視覺還能作爲杯墊使用，還特別附贈“黑魔法杯”，當黑色的植物奶倒入杯中 表面的圖案將發生神奇的變化，人物頭髮隨著黑芝麻的注入，逐漸由白變黑，體現黑芝麻“以黑養黑”的魔力。
Client│植物標籤 PLANTAG™
Brand Leader│Mora Ma
Brand Manager│Joe Wu
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Agency : 大白設計 Da Bai Design
Art Director : Ken Chen
illustration : Ken Chen