Mountains are highlands that nurture all life, and different shades of green convey the rich diversity of nature. The graphic design is inspired by the form of the Chinese character “山,” with its continuous peaks; the protruding summits symbolize the pinnacle, visually communicating the niche positioning of boutique coffee.
[ 山_咖啡 Sean Coffee ]
山是孕育萬物的高地，也是豐富多元的自然生態。山_咖啡這款小眾精品咖啡品牌，透過多層次的手工烘培，突顯每支咖啡豆的不同地域、海拔、日照、雨量的風味，傳達咖啡中富有層次的味覺體驗。藉由“山”字型中高峰連綿之型態以突起的山峰，象徵頂端透過視覺傳達小眾精品咖啡的品牌定位。
Client｜山咖啡
Agency｜大白設計 Da Bai Design
Art Director｜Ken Chen
Photography｜Ken Chen