DA BAI® 大白設計 - Tim Hortons® X'mas活捉聖誕老人

For Christmas 2021, plant-based brand PLANTAG teamed up with North American coffee legend Tims to launch the "Catch Santa" winter campaign. To drive foot traffic to stores, we invited everyone to join the hunt for Santa. Simply mention the "Catch Code Oat Latte" when ordering at Tims, and you'll snag a pair of limited-edition Santa socks. This clever code also helps convert product sales, and with KOLs showcasing the socks in their outfits, the campaign achieved secondary exposure across major social platforms.

2021的聖誕節，由植物基品牌PLANTAG攜手北美傳奇咖啡Tims聯手打造活捉聖誕老人的冬季Campaign。為了增加消費者前往線下門店的機會我們讓全民一起來尋找聖誕老人只需要在Tims門店點單時報出活捉暗號燕麥拿鐵，即可成功活捉到聖誕老人的限量襪子一雙並透過暗號來轉化產品的導購同時聖誕襪在KOL的穿搭分享下，於各大社交平台形成二次傳播的效果。