DA BAI® 大白設計 - 天泉溫泉水® Aqua Formosa

In 2017, we developed a comprehensive new brand identity for Aquaformosa, including a logo, packaging, key visuals, a brochure, and exhibition applications. The logo concept features a circle encasing the Chinese character “天.” The wave-like pattern at the bottom symbolizes the gentle ripples on Liyu Lake's surface, while the delicate thread in the center connects the sky and the lake—resembling a fine drizzle or a heavenly spring—conveying the water's purity and value. Meanwhile, the lake’s blue-green hue transforms over time, as the interplay of sunlight and sunset casts a warm, golden glow over the entire lake.

2017年我們為Aquaformosa打造全新的品牌識別形象，包含logo、包裝、主視覺、簡介到展場應用等。天泉溫泉水是台灣第一隻溫泉飲用水取自台灣埔里1,500公尺下的萬年岩層中普遍礦泉水的取水深度大多在300公尺因此在1,500公尺的的岩層中，水已經處於真空狀態並隔絕了污染造就天泉溫泉水的水質特別純淨與珍貴。標誌概念以圓形包覆“天”字所構成，底部波紋象徵鯉魚潭湖面微微的漣漪，而中間的絲線連起了天空和湖面，如同細雨落下、天賜甘泉，表現水質的乾淨與珍貴。而湖水的藍綠色隨著時間改變，在陽光與夕陽的相互揮映下形成了溫暖的金色，映滿整個鯉魚潭。